Index Industries

WholesaleCalifornia, United States11-50 Employees

40 years. Three generations. These are numbers we don’t stand behind casually. Together, they begin to paint a picture, one that—when broken down to brass tacks—is simply comprised of hard work day in and day out. But in the early spring of 2018, we zoomed out and began to realize that the Index brand simply didn’t ladder up to our core values. While they served us well for decades, our customers expect us to stay ahead of the curling wave of industry trends, and we needed an updated, modern brand and website to communicate just that.
  From the aerospace to medical device industries and even all the way down to the textile industry, we’ve impacted supply chains. At the end of the day, though, we share one major attribute with our customers: We are the working class. Our histories and legacies are deeply woven together into a blue collar narrative. Even though our customers span an incredibly wide range of industries, we’re proud to have fostered personal relationships with many of them—a significant number of them have been steadily built for 40 years. We use these relationships as our guiding light at every turn in our decision making process from the top down, and so it was only natural that it took a front seat during the brand refresh conversation and is now fully reflected in our name.
  This brand strategy serves as a 10k’ view of what we do. Simple, straightforward, no minced words is both who we are and what we do. Our business is driven by our customers, and not what any gut feeling says is right or wrong. That’s it, that’s all.

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