Local impact Leverage the strong local-first mission of Indiana Owned to position services around community-focused campaigns, sponsorships, and hyperlocal advertising packages that help member businesses reach nearby customers and boost local recirculation.

Franchise opportunities Target both Original and Franchise Friend members for scalable advertising programs, offering onboarding kits, certification-level credibility, and co-branded campaigns to amplify local reach and member loyalty.

Digital advertising stack Capitalize on existing tech stack with offerings around Google Ads, conversion tracking, WordPress/WooCommerce, and email automation to provide end-to-end digital marketing services, analytics, and measurable ROAS.

Growth levers Propose introductory certification level as a value-add upsell tied to showcase credibility; bundle local sponsorships and community initiatives to drive higher engagement and longer-term contracts with members.

Financial health With revenue under one million and a lean team, present scalable, low-friction service tiers, bundled bundles, and performance-based retainers designed for small businesses seeking affordable, high-impact advertising outcomes.