indify Employee Directory

MusiciansNew York, United States11-50 Employees

Indify helps promising musicians advance their careers outside traditional record deals by enabling access to external backing through a structured platform. Founded in 2015 as an artist-discovery tool for music industry talent scouts, the company now uses a proprietary discovery process to identify artists with breakout potential and to connect them with opportunities to engage with external support. Central to its approach is equity and ownership: artists retain ownership of their masters, receive fair profit shares after recoupment, and maintain creative control.

Headquartered in New York City, New York, and operated by a distributed team, indify serves musicians seeking alternatives to traditional label arrangements. The organization positions itself within the music industry as a facilitator that pairs identified artists with external backers while safeguarding ownership and creative autonomy. It was founded in 2015 by Shav Garg, Connor Lawrence, and Matt Pavia.

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