Infinia Mobile US

Advertising ServicesFlorida, United States51-200 Employees

INFINIA is a leading technological platform in providing in-depth insights of AUDIENCES with presence in Europe, Latin America, and the United States. Its consolidated trajectory is based on its DMP fueled by its own 1st Party DATA, which has allowed INFINIA to lead the audience and data platform segment, with a current management of more than 240 million known users Globally. This for the 1st time in the market has allowed clients to fully understand audiences which go beyond clusters created by language-based content consumption or extrapolated insights via a small representative panel approach.  Due to its commitment to transparency, Infinia was one of the first technology companies to adapt to the European GDPR legislation, was voluntarily audited by PwC in 2019, and has its attribution data model approved by Deloitte in 2020.

Since 2018, INFINIA has opted to introduce artificial intelligence techniques into its technology, which would allow it to treat data more in-depth, with the aim of offering the market micro-segmentation of audiences for hyper personalization of targets and thereby, making marketing costs more efficient.  This has evolved in 2019, with the inclusion of attribution models for physical stores: FOOTFALL. Currently, in 2020, INFINIA has already committed to developing the “Predictive Insights” product line in the market.

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