Luxury Event Targeting High-value corporate events, weddings, and special occasions are the core business. Leverage this by offering premium corporate hospitality packages, venue partnerships, and customizable event experiences to expand average order value and secure repeat bookings.

Regional Market Focus Strong footprint in Michigan with Lake St. Clair and Detroit River cruising. Prioritize regional B2B outreach to Detroit-area corporations, luxury wedding planners, and destination management companies to maximize bookings and create local partnerships.

Tech-Driven Personalization Existing tech stack includes Salesforce Marketing Cloud, LiveChat, and OneTrust. Use these tools to build targeted, personalized outreach, nurture leads, automate follow-ups, and capture consent for future communications to improve conversion rates.

Operational Scale Fit Current team size and revenue indicate a mid-market, service-led model. Propose bundled services or seasonally tailored packages (high-margin culinary experiences, decor, entertainment add-ons) to increase ASP and cross-sell ancillary services.

Expansion Readiness With a 25-year track record and a reputation as Michigan’s premier yachting venue, there is potential to explore strategic partnerships with event agencies, corporate incentive programs, and regional tourism boards to unlock larger, multi-boat charters and ongoing event pipelines.