Expanding Market Reach Infinity Sun has a strong presence in both the entertainment industry and high-end beauty salons across multiple countries, including the US, UK, Ireland, and Australia. This diverse geographic footprint presents opportunities to expand distribution channels and enter new markets with high consumer spending on luxury beauty treatments.

Celebrity Endorsements With a prestigious client list featuring celebrities like Jessica Alba and Paris Hilton, and exposure on popular TV shows and tours, the company benefits from influential endorsements that can be leveraged to attract high-value B2B clients seeking premium sunless tanning solutions.

Targeting Beauty Salons Since Infinity Sun supplies a variety of beauty-related establishments such as tanning salons, day spas, and make-up artists, there is a significant sales opportunity to introduce new high-tech tanning equipment and accessories to this network, as well as offering training and brand positioning support.

Product Portfolio Expansion The company's focus on high-end consumer products and treatments suggests potential for upselling complementary products or developing new exclusive offerings tailored to premium markets, increasing average transaction sizes with existing B2B customers.

Leveraging Digital Presence Utilizing their existing online outlets and digital marketing tools like Google Analytics and social media, there are opportunities to enhance digital campaigns to reach new spa chains or beauty franchises interested in premium tanning solutions, boosting lead generation and market penetration.