Academic Partnerships Leverage proximity to Ohio universities in Athens and Columbus and access to 30+ scientists with deep gene, protein, and cell expertise to establish sponsored research collaborations and pilot projects with early-stage startups and spinouts, creating a steady flow of CRO engagements from concept to preclinical work.
BD Growth Enablement With the recent appointment of Jennifer Logan as Chief Marketing Officer, there is an opportunity to accelerate business development and marketing efforts. Propose integrated BD services and targeted outbound campaigns to biotech incubators, startups, and investors, including co-marketing with client portfolios to shorten sales cycles.
Full Service CRO InfinixBio's broad scientific capability positions it as a full service CRO from concept through optimization and product adaptation. This enables targeted upsell to biotech firms needing end-to-end development, large enough engagements to move revenue beyond project-based work while expanding service tiers.
Incubator Investor Network They engage with incubators, entrepreneurs, biotech companies, and investors. Leverage this network to offer milestone based engagements, feasibility studies, and portfolio CRO partnerships that provide predictable revenue and credible success stories for future BD outreach.
Digital Marketing Advantage The tech stack shows active use of LinkedIn Ads and SEO, signaling readiness for data-driven client acquisition. Propose a joint digital marketing and lead generation program to attract high-potential clients in genes, proteins, and cells, including case studies and thought leadership to shorten sales cycles.