At-home testing Capitalize on the at-home urine test offering to expand partnerships with primary care clinics, telehealth services, and chronic disease management programs seeking convenient, non-invasive screening tools.

Inflammation focus Leverage the clear emphasis on chronic inflammation to position as a complementary diagnostic partner for oncology, neurology, and cardiology practices that monitor inflammation markers for risk prediction and treatment response.

Small team agility With a compact team, offer white-label or co-branded laboratory services, education resources, and scalable support to larger health networks seeking flexible vendor integration and responsive customer service.

Cost-effective care Highlight the cost-effectiveness of their testing in marketing pitches to value-based care providers and patient populations aiming to reduce unnecessary testing and improve prognosis through accessible monitoring.

Tech-enabled outreach Utilize their tech stack and online education footprint to propose digital engagement partnerships, provider education programs, and patient onboarding tools that streamline referrals and lab orders.