Affordable Pricing Model InfoFlo offers a one-time purchase contact management solution with lifetime free updates, making it highly attractive to small and medium-sized businesses seeking cost-effective CRM options without ongoing subscription fees.

User-friendly Interface With its focus on simplicity and ease of use, InfoFlo appeals to companies that need straightforward CRM tools without the complexity typically found in larger, enterprise-oriented systems like Salesforce.

Growing Market Segment Operating in the software development industry with an annual revenue between 1 million and 10 million, the company is targeting small to mid-sized businesses, presenting opportunities to expand in the SMB market for contact management solutions.

Technology Stack Optimization Utilizing popular and versatile technologies such as .NET and jQuery, along with marketing tools like Facebook Pixel and Google Plus, suggests ongoing efforts to enhance product features and digital marketing effectiveness, which can be leveraged to attract new customers.

Potential for Expansion Given the company's focus on easy-to-use, affordable CRM software, there are opportunities to upsell premium features or integrations to existing customers, as well as explore partnerships with other SMB-focused software providers.