Diverse Product Portfolio Infora offers unique products in various categories like home innovations, health and fitness, home decor, portable power, and pocketable tools. This diverse portfolio provides multiple avenues for cross-selling and upselling to different customer segments.

Technology-driven Sales Approach Infora utilizes a tech stack including MySQL, Shopify, jQuery, and HTTP/3 to enhance its e-commerce operations. This technology-driven approach can be leveraged to customize product offerings, optimize user experience, and implement targeted marketing strategies for increased sales.

International Distribution Channels With brands distributed through world-class retailers, mail order catalogs, and corporate clients, Infora has established an extensive network of distribution channels. Expanding sales efforts to international markets leveraging these existing channels can drive global growth opportunities.

Competitive Analysis Advantage By understanding competitors like Syntax, Orbita, and Hana in terms of employee size and revenue, Infora can identify gaps in the market to position its products effectively. Leveraging this competitive analysis can help in targeting specific customer segments based on competitors' weaknesses.

Sales Expansion Potential Despite having a small number of employees, Infora's innovative product range and distribution channels present significant opportunities for sales expansion. Exploring collaborations with large retailers, conducting targeted marketing campaigns, and enhancing the online shopping experience can fuel sales growth.