Insights

Audience Scale InForm boasts one of Australia’s largest racing audiences and a rapidly expanding sports network, suggesting strong potential for premium advertising packages and sponsorship opportunities to reach a high-engagement user base.

Data & AI As a digital innovator leveraging data analytics and AI tools, InForm presents opportunities to offer predictive analytics, personalized betting content, and performance dashboards to advertisers seeking measurable ROI.

Full‑Stack Tech With a tech stack spanning AWS, Vue.js, Node.js, and analytics tools, there is potential to propose scalable, secure, cloud‑based advertising solutions, content delivery networks, and real‑time data integrations for partners.

Growth & Culture Great Place to Work certification and a collaborative, growth‑oriented environment indicate a stable, motivated partner capable of long‑term campaigns and co‑marketing initiatives that emphasize customer success.

Global Ambition While currently Australia‑focused, InForm’s stated goal to become a global leader signals openness to international partnerships, licensing, or distribution deals that expand partner reach into new markets.

Similar companies to InForm

InForm Tech Stack

InForm uses 8 technology products and services including html5media, Amazon Web Services, Amazon S3, and more. Explore InForm's tech stack below.

  • html5media
    Audio, Video, Graphics
  • Amazon Web Services
    Cloud Hosting
  • Amazon S3
    Content Delivery Network
  • Amazon CloudFront
    Content Delivery Network
  • Vue.js
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • Node.js
    Programming Languages
  • Google Analytics
    Web Analytics

Media & News

InForm's Email Address Formats

InForm uses at least 2 format(s):
InForm Email FormatsExamplePercentage
First.Last@newsperform.comJohn.Doe@newsperform.com
94%
First@newsperform.comJohn@newsperform.com
6%

Frequently Asked Questions

Where is InForm's headquarters located?

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InForm's main headquarters is located at Melbourne, Victoria 3000 Australia. The company has employees across 3 continents, including OceaniaAsiaEurope.

What is InForm's stock symbol?

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InForm is a publicly traded company; the company's stock symbol is INFA.

What is InForm's official website and social media links?

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InForm's official website is informsportsracing.com.au and has social profiles on LinkedIn.

What is InForm's SIC code NAICS code?

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InForm's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does InForm have currently?

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As of June 2026, InForm has approximately 28 employees across 3 continents, including OceaniaAsiaEurope. Key team members include Head Of Finance: L. Z. C.Head Of Commercial Product: P. J.Head Of Technology: A. N.. Explore InForm's employee directory with LeadIQ.

What industry does InForm belong to?

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InForm operates in the Advertising Services industry.

What technology does InForm use?

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InForm's tech stack includes html5mediaAmazon Web ServicesAmazon S3Amazon CloudFrontVue.jsJSON-LDNode.jsGoogle Analytics.

What is InForm's email format?

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InForm's email format typically follows the pattern of First.Last@newsperform.com. Find more InForm email formats with LeadIQ.

When was InForm founded?

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InForm was founded in 2008.
InForm logo

InForm

Advertising ServicesVictoria, Australia11-50 Employees

InForm is a Melbourne-based advertising services company focused on the racing and sports wagering sector, using data analytics and AI to deliver insights and services. It serves one of Australia’s largest racing audiences and a rapidly expanding sports network, producing commercial content intended to generate value for partners while pursuing global growth.

The business emphasizes data-driven strategies, content creation, and technology tailored to racing and sports, helping partners reach millions of users annually. It also develops engaging sports content and equips B2C customers with tools to make informed betting decisions, supported by a mid-sized team across technology, product, marketing, and sales. The company operates from Melbourne and holds a Great Place to Work Certification for four consecutive years, reflecting its commitment to a collaborative and development-focused workplace.

Section iconCompany Overview

Headquarters
Melbourne, Victoria 3000 Australia
SIC Code
8742 - Management Consulting Services
Stock Symbol
INFA
NAICS Code
541613 - Marketing Consulting Services
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    InForm's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    InForm's revenue is estimated to be in the range of $1M$10M

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