Values driven focus Informaat specializes in values-driven strategy and design that deliver positive impact and meaningful outcomes, presenting an opportunity to position complementary services around social impact, behavior change, and user-centered digital solutions for clients pursuing sustainability or citizen-facing initiatives.

Public sector traction Current and past clients include PostNL, the municipality of Amsterdam, ING, NS, and ministries, indicating strong potential for expansion within government and large enterprise accounts that require user experience, digital product strategy, and service design capabilities.

Small to mid market Team size of 11-50 with revenue under 1M suggests a need for scalable partnerships, retainer-based engagements, and modular service packages that combine strategy, design, and delivery to grow alongside the client.

Tech stack readiness Adoption of Microsoft 365, Netlify, and analytics/tagging tools signals capability to integrate with modern digital ecosystems; opportunity to upsell ongoing platform work, analytics implementation, and continuous improvement sprints.

Growth opportunities Compare to peers with higher revenue bands, Informaat can target mid-market organizations seeking values-driven digital transformation, offering starter to scale packages and case studies demonstrating impact in public and regulated environments.