Sustainability value Informaat focuses on values-driven design aiming to create positive impact, awareness, or transition for clients, suggesting opportunities to position strategic design services around social impact, public sector, and mission-driven initiatives.

Public sector traction Existing client list includes PostNL, the municipality of Amsterdam, and various ministries, indicating strength in government and large organizations with potential for further digital transformation and service design engagements.

Digital product focus Specializes in strategy, concept, and design for relevant digital products and services, presenting cross-selling opportunities in UX, service design, and product thinking for customers undergoing digital modernization.

SMB to mid-market potential Team size 11-50 and revenue under 1M, with peers having much larger scales; position as a flexible partner for mid-market opportunities and niche engagements where agility and bespoke design matter.

Tech-enabled delivery Tech stack includes AWS, Salesforce, Netlify, Microsoft 365, and analytics tools, enabling scalable, data-informed design projects and integrations with enterprise systems for potential longer-term contracts.