Market Positioning InfoTrack serves a diverse range of clients from small businesses to Fortune 500 companies, indicating a flexible service offering that can be tailored to different organizational sizes and needs, providing opportunities for upselling or expanding service contracts.

Growth Potential With annual revenues between 1M and 10M and over 20 years of industry experience, there is substantial potential to expand its client base by highlighting its proven expertise and industry leader status in background screening.

Technology Leveraging Utilizing modern cloud-based security protocols and web technologies such as Vue.js and Nginx suggests a commitment to secure, scalable, and user-friendly solutions, making it attractive to clients seeking innovative and reliable screening services.

Industry Competition Competing with large, established firms like LexisNexis and Thomson Reuters presents both challenges and opportunities for targeted outreach by emphasizing personalized services, integrity, and customer service strengths.

Sales Opportunities Focusing on firms prioritizing risk mitigation and compliance, especially those in highly regulated industries, can unlock sales opportunities by demonstrating how InfoTrack’s strategic screening solutions help prevent costly hiring mistakes.