High value focus Target property tax optimization with emphasis on high-value residential and commercial portfolios since the firm currently declines residential work below $5 million and concentrates on significant savings opportunities that justify premium advisory fees.

Big Four alternative Position IAS as a cost-effective, expert alternative to Big 4 property tax consulting, highlighting senior-level ex-Big 4 consultants and superior service at a fraction of typical fees to attract mid-market clients seeking value.

Tech-enabled auditing Leverage the tech stack and data-driven approach to offer scalable, transparent property tax assessment services, enabling faster engagements, clear ROI storytelling, and potential upsell into ongoing compliance and monitoring.

Growth-ready model With revenue in the mid one-digit millions and a lean team, pursue expansion through strategic partnerships, tiered service offerings, and targeting mid-market players who can benefit from IAS’s specialized expertise.

Market positioning Differentiate by emphasizing deep technical knowledge, senior expertise, and aggressive pricing discipline to win clients in a competitive landscape that includes firms like Ryan, Moss Adams, and Grant Thornton, while clarifying ideal deal sizes and value delivered.