INITIO Parfums Privés Email Format

Retail Luxury Goods and JewelryÎle-de-France, France51-200 Employees

INITIO Parfums Privés is a French luxury fragrance brand based in Paris that operates within the retail luxury goods sector. The company develops fragrances with a stated focus on functional effects, aiming to influence the wearer's mood and behavior rather than the scent alone. Its approach prioritizes the fragrance's impact over its ingredients, with a mission to introduce functional fragrances through potent scents that enhance the wearer.

The brand serves high-end consumers seeking distinctive scent experiences and maintains a boutique presence, including a new location in Covent Garden, London, announced in April 2026. In early 2025, INITIO partnered with Firmenich to develop a collection of functional fragrances, reflecting an emphasis on scientifically informed scent design.

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