Digital Marketing Leverage the existing tech stack including Google Ads, Google Analytics, Google Maps and Shopify to optimize direct bookings, improve local visibility in Half Moon Bay and Pillar Point Harbor, and reduce reliance on third-party channels.

Personalization Strategy Use analytics and guest data to segment audiences, tailor offers, and implement targeted remarketing and upsell opportunities, supported by a lightweight CRM and privacy-friendly data practices.

Local Partnerships Capitalize on the inn's waterfront location by developing curated experience packages with nearby activities such as beach access, surfing, kayaking and harbor tours, plus cross-promotions with nearby hotels.

Boutique Positioning Highlight the intimate six-room boutique experience with premium branding, storytelling, and influencer or travel writer partnerships to attract higher-value guests seeking exclusivity.

Revenue Growth Create seasonal and experiential packages, gift cards, and extended-stay options via Shopify to broaden revenue streams, including small events or retreats that fit the inn's scale.