Expansion Opportunities Innovare Media is rapidly expanding its hospital and healthcare venue footprint, recently adding new partnerships (Mercy Health, Montefiore St. Luke's Cornwall) and expanding offices in South Carolina. This presents opportunities to upsell additional venues, increase national coverage for sponsors, and offer tiered regional campaigns to health systems undergoing scale.
Healthcare Audience With nearly 300 healthcare venues and over 450 screens across 30 states, the company reaches a persistent audience of healthcare professionals, patients, caregivers, and families in high-traffic hospital settings. This creates a compelling value proposition for brand sponsors seeking medically oriented, captive audiences and measurable DOOH impressions in medical environments.
Strategic Partnerships Recent partnerships with Mercy Health and Montefiore St. Luke’s Cornwall, along with collaborations tied to state and local health organizations, indicate a growth strategy rooted in hospital networks and public sector branding. This suggests sales targets should include hospital systems, health networks, and state agencies seeking verified DOOH campaigns in clinical settings.
Brand Elevation Recognition as Company of the Day by Billboard Insider and ongoing media awards signal credibility and visibility in the advertising community. Leverage this notoriety to approach enterprise sponsors and healthcare brands seeking proven, reputable DOOH placements in hospitals to bolster trust and campaign effectiveness.
Tech & Integration The tech stack and embedded charging stations with LCDs create a unique value proposition for sponsors to pair digital messaging with patient-first experiences. Focus on selling bundled packages that combine DOOH visibility with patient engagement touchpoints and sponsored charging stations, appealing to sponsors prioritizing experience-driven health system marketing.