Market Diversification With their wide product range including glass blocks, replacement windows, doors, siding, and bath liners, Innovate Building Solutions serves both residential and commercial markets, offering multiple cross-selling opportunities to expand sales across new segments.
Regional Expansion Operating across Cleveland and Columbus with a family of eight companies indicates potential for further geographic growth, providing opportunities to introduce new product lines or services to neighboring markets within Ohio or nearby regions.
Digital Engagement Utilizing tools like Google Analytics, Google Tag Manager, and Pinterest suggests a focus on digital marketing; leveraging these channels could enhance lead generation efforts and target specific customer segments effectively.
Customer Retention Offering comprehensive remodeling and home improvement services positions Innovate Building Solutions to develop ongoing client relationships, fostering repeat business and long-term sales growth.
Growth Potential With revenue ranging from one to ten million dollars and a relatively small team, there is significant scope for scalable sales strategies that focus on upselling existing product lines and expanding into new construction or renovation projects.