Innovation Institute for Fan Experience (IIFX) Email Format

International AffairsMississippi, United States11-50 Employees

The Innovation Institute for Fan Experience (IIFX) is a small-to-mid-sized organization based in Hattiesburg, Mississippi, founded in August 2020. It operates in the international affairs field with a focus on sports and entertainment, positioning itself as a leading and trusted authority on the fan journey. The institute provides training, industry content creation, fan journey best-practices, consultancy, and education services to sports and entertainment organizations domestically and internationally.
IIFX's work centers on promoting fan journey best practices to help ensure safe and high-quality fan experiences. The organization serves domestic and international sports and entertainment entities seeking structured guidance to manage the fan journey, improve operations, and enhance attendee safety. In 2024, IIFX announced new collaborations through its International Hall of Fame with technology partners including Dell Technologies, Intel, PIXO VR, and PICO XR, signaling an expanded ecosystem.

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