Genetic Genealogy Focus Target agencies and private investigators who need investigative genetic genealogy services, highlighting Innovative Forensic Investigations’ deep expertise in case lifecycle support, collaboration with labs, and Virginia-based, mission-aligned team to accelerate leads and case resolution.

Hybrid Expertise Position the firm as a unique partner that combines law enforcement, forensic, legal, investigations, family and victim advocacy with genetic genealogy to generate new leads, offering end-to-end support from submission to conclusion.

Local Partnerships Leverage the recent high-profile collaboration with a Sheriff’s Office and a DNA lab to demonstrate proven public sector value and to pursue additional government and agency contracts at the local, state, and federal levels.

Growth Opportunity Although a small firm, emphasize scalable service delivery and potential for strategic collaborations with larger forensic laboratories (e.g., joint casework, referrals, and white-label capabilities) to expand revenue streams.

Markets & Validation Use revenue signals and press mentions to validate demand in investigative genetics; pursue opportunities with agencies facing cold leads or high-complexity cases that require advanced genealogy techniques and cross-discipline expertise.