Innovative Partnerships Group Email Format

Business Consulting and ServicesCalifornia, United States11-50 Employees

Innovative Partnerships Group is a midsize business development firm based in Los Angeles, California, serving global brands and property rights holders across sports and entertainment, universities, municipalities, healthcare, and real estate. The company operates a studio model with four divisions and relies on expertise in naming rights, founding partnerships, and public-private projects to structure long-term collaborations.

Its client base spans organizations seeking durable, diversified partnerships that unlock value tied to assets and opportunities in competitive markets. In March 2026, IPG360 announced that Hendrick Motorsports selected the firm to support its commercial strategy and partnership development. The firm positions itself within the business development and partnerships sector, drawing on cross-industry experience to address these needs.

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