Industry focus Target wire and cable manufacturers and distributors seeking digital transformation to optimize production, reduce waste, and accelerate sales; opportunities in ERP, MES, and design automation tailored to cable industry needs.

Strategic partnerships Leverage existing and recent partnerships (Kris-Tech, Incab America, Synoptek) to co-sell or reference-case approaches; identify channel and integration collaborators to accelerate deal momentum.

AI driven design Position CableERP, cableCORE MES, and DesignCenter as AI-augmented solutions that convert inquiries into validated designs faster; target mid-market to enterprise customers wanting faster quoting and reduced rework.

Global footprint Emphasize nearshore and offshore delivery (Netherlands and India) to offer scalable implementation timelines and cost efficiency; pursue international manufacturers with multi-site operations.

Upcoming events Capitalize on recent and upcoming appearances at Wire Düsseldorf and Wire Expo to generate pre-event pipeline, sponsor demonstrations, and collect attendee interests for targeted follow-ups post-event.