Insights

Global Salon Network INNOVÉ operates through a broad network of salons, spas, fitness clubs, and beauty professionals, creating a ready channel to upsell equipment refreshes, maintenance contracts, and bundled solutions across Mystic, Norvell, VersaSpa, and WELLFIT brands. Target partnerships and regional expansions to accelerate revenue growth.

Tech Enabled Sales The company fuses beauty, science, and technology, with a portfolio of beauty tech brands. This enables selling integrated hardware with software services such as remote diagnostics, predictive maintenance, analytics dashboards, and subscription upgrade plans to improve kit uptime and customer satisfaction.

PE backed Growth Backed by established private equity sponsors with a history of acquisitions, INNOVÉ has capital and strategic support for rapid expansion. Focus opportunities on geographic growth, new product lines, and enhanced sales enablement leveraging investor networks.

Wellness Momentum A focus on full body skincare and wellness tech aligns with growing demand for premium, tech enhanced experiences. Prioritize partnerships with fitness clubs and wellness chains, enabling cross sell of WELLFIT gear and related spray solutions.

Digital Marketing A robust digital stack including Klaviyo, GTM, and Cloudflare enables data driven outreach and partner marketing. Propose co branded campaigns, performance based promotions, and a partner portal to streamline orders and support for salon partners.

Similar companies to INNOVÉ Beauty & Wellness

INNOVÉ Beauty & Wellness Tech Stack

INNOVÉ Beauty & Wellness uses 8 technology products and services including Cloudflare, JSON-LD, Klaviyo, and more. Explore INNOVÉ Beauty & Wellness's tech stack below.

  • Cloudflare
    Content Management System
  • JSON-LD
    Javascript Frameworks
  • Klaviyo
    Marketing Automation
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Adobe Fonts
    Web Fonts
  • Gravity Forms
    Web Platform Extensions
  • Facebook
    Widgets

INNOVÉ Beauty & Wellness's Email Address Formats

INNOVÉ Beauty & Wellness uses at least 2 format(s):
INNOVÉ Beauty & Wellness Email FormatsExamplePercentage
First.Last@sunlessinc.comJohn.Doe@sunlessinc.com
88%
Last@sunlessinc.comDoe@sunlessinc.com
7%
First@sunlessinc.comJohn@sunlessinc.com
3%
Fir.Last@sunlessinc.comJoh.Doe@sunlessinc.com
2%
First.Last@innovebw.comJohn.Doe@innovebw.com
100%

Frequently Asked Questions

Where is INNOVÉ Beauty & Wellness's headquarters located?

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INNOVÉ Beauty & Wellness's main headquarters is located at 8909 South Freeway Drive Macedonia, Ohio 44056 United States. The company has employees across 5 continents, including North AmericaOceaniaAfrica.

What is INNOVÉ Beauty & Wellness's phone number?

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You can contact INNOVÉ Beauty & Wellness's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is INNOVÉ Beauty & Wellness's official website and social media links?

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INNOVÉ Beauty & Wellness's official website is innovebw.com and has social profiles on LinkedIn.

What is INNOVÉ Beauty & Wellness's SIC code NAICS code?

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INNOVÉ Beauty & Wellness's SIC code is 4731 - Arrangement of Transportation of Freight and Cargo NAICS code is 31-33 - Manufacturing.

How many employees does INNOVÉ Beauty & Wellness have currently?

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As of June 2026, INNOVÉ Beauty & Wellness has approximately 117 employees across 5 continents, including North AmericaOceaniaAfrica. Key team members include Chief Executive Officer And Member Of The Board: P. V. N.Vice President Of Sales: B. C.Vp Engineering / R&d / Board Of Directors: S. C.. Explore INNOVÉ Beauty & Wellness's employee directory with LeadIQ.

What industry does INNOVÉ Beauty & Wellness belong to?

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INNOVÉ Beauty & Wellness operates in the Manufacturing industry.

What technology does INNOVÉ Beauty & Wellness use?

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INNOVÉ Beauty & Wellness's tech stack includes CloudflareJSON-LDKlaviyoPHPGoogle Tag ManagerAdobe FontsGravity FormsFacebook.

What is INNOVÉ Beauty & Wellness's email format?

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INNOVÉ Beauty & Wellness's email format typically follows the pattern of First.Last@sunlessinc.com. Find more INNOVÉ Beauty & Wellness email formats with LeadIQ.

When was INNOVÉ Beauty & Wellness founded?

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INNOVÉ Beauty & Wellness was founded in 2000.
INNOVÉ Beauty & Wellness logo

INNOVÉ Beauty & Wellness

ManufacturingOhio, United States51-200 Employees

INNOVÉ Beauty & Wellness is a manufacturing company based in Macedonia, Ohio, founded in 2000. It operates as a portfolio company associated with Castle Harlan and Branford Castle.

The organization brings together a family of brands focused on full-body skincare and spray-based solutions, including Mystic, Norvell, VersaSpa, and WELLFIT. Its products are distributed and used through a global network of salons, spas, fitness clubs, and beauty professionals, enabling over 18 million spray treatments annually. In January 2022, Randy Zeno was appointed chief executive officer.

Section iconCompany Overview

Headquarters
8909 South Freeway Drive Macedonia, Ohio 44056 United States
Phone number
SIC Code
4731 - Arrangement of Transportation of Freight and Cargo
NAICS Code
31-33 - Manufacturing
Founded
2000
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    INNOVÉ Beauty & Wellness's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    INNOVÉ Beauty & Wellness's revenue is estimated to be in the range of $50M$100M

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