Partnership Expansion inRiver recently partnered with Fotoware to enhance customer experience for retailers and manufacturers. This collaboration presents an opportunity for cross-selling and upselling inRiver's PIM solution to Fotoware's client base.

Strategic Hires Inriver made key hires for its sales and marketing leadership positions, appointing Brad Habansky as chief sales officer and Brooke Cunningham as chief marketing officer. Leveraging the expertise of these seasoned professionals can open doors to new customer segments and markets.

Product Launches The launch of Channel Insights and a product content syndication system by inRiver demonstrates a commitment to innovation and addressing evolving market needs. Sales teams can leverage these new offerings to attract prospects seeking advanced PIM solutions.

Executive Leadership Change Niels Stenfeldt taking the helm as CEO brings new vision and direction to inRiver. This change presents an opportunity to reposition the company, drive growth, and engage with potential clients under a fresh leadership perspective.

Competitive Positioning With revenue between $50M - $100M and a strong foothold in the software development industry, inRiver competes with players like Contentserv and Salsify. Sales teams can emphasize inRiver's robust PIM platform and industry experience to win over clients from similar companies.