Brandtech Synergy Leverage IIG’s connection to You & Mr Jones and the brandtech ecosystem to position cross-selling opportunities across OLIVER in-housing, content creation, and data-driven marketing services to existing clients and new prospects.

Integrated Tech Stack Target prospects with needs in advertising operations and analytics by offering coordinated solutions using IIG’s tech stack (Microsoft Advertising, Power BI, SAP, Freshworks, Smartsheet, Zapier, Trello) to streamline workflows and reporting.

Growth Focus Capitalize on IIG’s mid-market scale (500–1,000 employees) and revenue range to pursue mid-to-large clients seeking comprehensive in-house, content, and experiential capabilities with measurable performance impact.

Global Content Capabilities Position Dare and Adjust Your Set as strategic partners for content creation and engineering to win opportunities in branded content, distributed media, and experience-driven campaigns across multiple markets.

Leadership and Networks Highlight access to senior leadership and strategic investors within You & Mr Jones’ network to reassure prospects about governance, scale, and potential partnerships in data, in-housing, and creative services.