Local dominance Inside INdiana Business commands strong regional reach across Indiana and neighboring markets, providing a multi-channel news portfolio (TV, radio, web, email, on-demand). This presents a sales opportunity to offer local sponsorships, branded content, and targeted advertising to a trusted, affluent audience of business decision-makers.

Audience value The brand is positioned as trusted by educated and affluent readers with high engagement across multiple platforms. Sales opportunities include premium advertising across TV, online, and email, as well as sponsored editorial, events, and exclusive market insights packages.

Tech-enabled reach A tech stack that includes Microsoft 365, Vue.js, and analytics tools indicates digital-first capabilities and data-driven marketing. Potential products to pitch include programmatic/targeted ad packages, CRM-enabled lead generation programs, and custom content experiences.

Growth signals Historical growth initiatives such as Mobile Career Lab launches, fiber network investments, and workforce expansion reflect ongoing expansion and partnerships. Opportunities exist to partner on regional education, workforce development programs, and sponsored community or economic development campaigns.

Funding & partnerships Funding and collaboration history with local entities and technology partners signals a favorable environment for sponsorships, joint marketing ventures, and asset investments. Propose co-branded initiatives, industry roundtables, and market intelligence sponsorships to leverage their ecosystem.