Regional Market Dominance Insight Communications holds a strong presence in the cable operator market in the contiguous states of Kentucky, Indiana, and Ohio with over 757,900 customer relationships. Targeting these regions for sales expansion can leverage this regional market dominance.

Technology-Driven Services With a focus on state-of-the-art video, high-speed Internet, and voice telephony services, Insight Communications positions itself as a technology-driven provider. Highlighting the advanced tech solutions in sales pitches can attract customers looking for cutting-edge services.

Acquisition by Time Warner Cable Inc. Insight Communications has entered into an agreement for acquisition by Time Warner Cable Inc., indicating potential synergies and expanded opportunities post-acquisition. Engaging with Time Warner Cable Inc. may lead to cross-selling opportunities post-merger.

Mid-Range Revenue Bracket With revenue falling between $100 million to $1 billion, Insight Communications operates in a mid-range revenue bracket. This indicates a stable financial position, making them a suitable partner for long-term service contracts or customized solutions.

Wide Customer Base Insight Communications serves both residential and business customers, offering bundled services. Tailoring sales strategies to address the diverse needs of these customer segments can help tap into a wide customer base and increase sales revenue.