Healthcare partnership Recent collaboration with COEUS Holdings to address changes in the healthcare research and insight landscape presents an opportunity to pitch expanded healthcare market research services, patient insights programs, and payer/provider trend analyses.

Boutique agility As a small to mid-sized boutique with psychology and ethnography strengths, position ICG as a flexible, high-touch partner for mid-market clients seeking customized, rapid-turnaround insights across consumer and B2B sectors.

Growth potential Revenue range of one to ten million and a lean team implies capacity for scalable projects; target growth-minded firms in adjacent markets where nimble, insightful recommendations can quickly translate into commercial results.

Tech proficiency Utilization of analytics and data infrastructure tools such as Google Analytics, Snowplow, MySQL, and Cloudflare suggests capabilities to support data-driven storytelling; upsell on advanced analytics, dashboards, and tracking for clients requiring ongoing measurement.

Client expansion Partnership history and cross-functional industry experience indicate potential to expand within current client networks and related industries; pursue multi-year engagements, refresh studies, and cross-sell research methods across healthcare, consumer, and enterprise sectors.