Boutique Insight Target mid-market clients in need of psychology-driven market research and actionable business recommendations, leveraging ICG's boutique branding to win consulting engagements with firms seeking specialized qualitative insights.

Healthcare Partnership Capitalize on the recent COEUS Holdings partnership to pursue healthcare clients facing evolving research and insight needs, offering integrated market research and strategic recommendations to address industry changes.

Small Firm Advantage Position ICG as a nimble, personalized alternative to larger firms for mid-sized organizations (roughly 11-50 employees) seeking tailored, fast-turnaround market insights and implementation-ready outputs.

Digital Footprint Promote technology-enabled offerings using existing tech stack (Snowplow, AWS, Google Cloud, WordPress/Weebly) to deliver scalable market intelligence, dashboards, and reporting for clients demanding data-driven decisions.

Industry Focus Target organizations in industries undergoing research shifts, particularly healthcare and consumer insights, where ICG’s ethnographic and psychology-based methodologies can translate into measurable commercial results.