Established Market Presence Insight Data has a strong foothold in the UK fenestration and building products sectors, serving over 800 active users with a comprehensive online platform that includes market intelligence, CRM, and email marketing tools, indicating a significant base for upselling additional services.

Recent Platform Innovations The launch of Salestracker 4 and upcoming developments suggest ongoing product enhancements that can be marketed to existing clients seeking cutting-edge sales and marketing solutions, providing cross-sell opportunities.

Industry Recognition An award-winning reputation and certification with the Direct Marketing Association position Insight Data as a trusted provider, making it easier to approach potential clients valuing proven credibility and quality.

Targeted Data Solutions Insight Data specializes in real-time, highly accurate B2B marketing data for the fenestration, glazing, and construction sectors, presenting opportunities to sell custom data packages, targeted campaigns, or analytics services to companies looking to refine their outreach.

Strategic Industry Engagement Participation in industry events like the FIT Show and strategic partnerships, along with leadership hires such as a new commercial director, signals growth and innovation efforts that can be leveraged to introduce complementary products or services to expanding client networks.