Competitive pricing With claims of the lowest rates and a price guarantee plus a $500 gift card offer, target merchants with high processing volumes who are dissatisfied with current rates and explore transitioning to Insight Merchant Solutions for cost savings.

Rapid funding Promote fast funding and 24/7 support to merchants who need quick cash flow, such as retailers with seasonal spikes or service-based businesses that require rapid settlement times to manage working capital.

Broad platform support Highlight integration with 100+ software and POS platforms (QuickBooks, Shopify, WooCommerce, etc.) to win merchants seeking seamless interoperability and reduce operational friction during onboarding.

SMB growth focus Position as a strategic partner for small to mid-market merchants (11-50 employees) aiming to scale, offering bundled payment processing, payroll, and funding to simplify vendor management and cash flow planning.

Global capabilities Leverage the extensive payments experience and substantial processing volume to target multi-channel merchants (online, brick-and-mortar, and ecommerce) looking for a single provider to consolidate payments and analytics.