National footprint Insights Center operates across multiple key US markets with satellite offices in Atlanta, Boston, Chicago, Dallas, Denver and Los Angeles, signaling capacity for multi-market research engagements and potential cross-market selling of larger, integrated projects.

Facility depth Each location features commercial test kitchens, walk-in coolers/freezers, focus suites, and flexible spaces, enabling end-to-end product testing and sensory research services that can upsell to clients needing turnkey facilities.

Targeted audiences Robust databases and the ability to target niche audiences across markets provide an attractive value proposition for clients seeking precise consumer insights, particularly for product launches and category-specific studies.

Technology backbone State-of-the-art tech stack including digital capture, video streaming, in-house tablets and complimentary Wi-Fi supports remote or hybrid studies, enabling scalable data collection and faster project turnarounds.

Growth potential Founders bring a novel research approach and small-to-mid-market scale with $1M-$10M revenue, indicating opportunities to upsell premium services, expand into adjacent research offerings, and partner with larger firms for joint ventures or subcontracting.