New Product Launch Insite AI recently launched Shopper AI, a tool that provides insights into shopper behavior trends using predictive analytics and generative AI. This new offering presents a sales opportunity to showcase how the platform can offer a deeper understanding of customer needs and drive strategic decision-making for retailers.

Expanded Leadership Team With the recent hiring of key executives like EVP of strategy consulting, Kristine Joji, and VP of sales and customer leadership, Capri Brixey, Insite AI is bolstering its leadership team. Leveraging the expertise of these experienced professionals can open doors to engaging with new clients seeking innovative solutions and strategic consultation.

Series A Funding Insite AI secured a significant $19M Series A funding round from NewRoad Capital and M12. This financial backing not only validates the company's growth potential but also signals stability and competitiveness in the market, making it an opportune time to approach potential clients with a proven track record and solid financial support.

Focused Customer Base Insite AI primarily caters to VPs/SVPs/EVPs in the retail industry, offering expertise in assortment and trade promotions for large CPGs. This client focus presents an opportunity to tailor sales pitches towards decision-makers with a strategic mindset, emphasizing how Insite AI's customizable platform can drive superior market performance.

Competitive Landscape Insite AI operates in the software development industry alongside similar companies like Emarsys, Reflektion, and Qubit. Understanding the competitive landscape and differentiating Insite AI's offerings in terms of customization, granular decision-making, and market outperformance can position the company favorably in attracting clients seeking advanced solutions.