Water Savings Opportunity Target hospitality and foodservice sectors (restaurants, hotels, cafes) with INSTANT-OFF units as a low-cost water-saving solution, highlighting the product’s proven adoption in over 350,000 restaurants and the potential for reduced utility bills and compliance with water-use regulations.

Accessible Solutions Position the device as disability-friendly and easy to install to appeal to facilities serving customers with accessibility needs, such as aging care facilities, schools, and government buildings, leveraging the product’s demonstrated versatility across commercial and public sectors.

Expansion channels Leverage existing e-commerce and digital marketing stack (WooCommerce, WordPress, Google AdSense, AWS) to scale direct-to-consumer and B2B sales, while exploring channel partnerships with restaurant equipment distributors and facility management providers.

Credible Social Proof Highlight Trustpilot ratings and a track record of 1.25 million devices installed to build credibility in procurement conversations, especially when approaching facilities managers and sustainability leads in mid-market and enterprise segments.

Sustainability Financing Frame the product as a quick ROI with tangible water and cost savings to align with sustainability grants, procurement mandates, and green building programs, supporting conversations with financial decision-makers in schools, government facilities, and medical facilities.