Established Market Presence Insurance Designers of America (IDA), established in 1986, has a longstanding reputation as one of the largest and most respected IMOs in the country, serving over 85,000 financial professionals across all states, indicating a sizable and well-established distribution network.

Recent Acquisition The acquisition by Simplicity Group in March 2023 enhances IDA’s resources and market reach, presenting opportunities to leverage expanded capabilities for cross-selling additional financial products and integrated solutions to their extensive client base.

Strong Revenue Base With an annual premium sales revenue between $25M and $50M, IDA demonstrates solid financial performance, making it a promising partner for sales campaigns focused on high-value insurance and financial service offerings.

Leadership Evolution Recent leadership hires, including a new President in 2018 and a Senior Vice President in 2019, suggest ongoing strategic growth and focus on institutional and professional market segments, opening doors for targeted enterprise solutions and premium product offerings.

Technology Utilization IDA’s use of modern web technologies like WordPress and Bootstrap indicates a digital-savvy approach, which can be explored for digital marketing, CRM integration, and technology-driven sales initiatives targeting financial professionals and agencies.