Innovative Product Range Integral Memory offers a diverse portfolio of high-performance storage products, including SSDs, microSD cards, and USB drives, making them well-positioned to meet the needs of gaming, mobile device, and professional markets.

Recent Product Launches The recent launch of the microSD Express card Gamer's Edge X and portable memory card readers indicates an opportunity to target gamers, mobile users, and content creators seeking reliable, fast storage solutions.

Growth in Capacity Offerings With industry-leading microSD capacities up to 512GB and high-speed SSDs, Integral Memory appeals to enterprise, creative professionals, and high-capacity storage users who require durable and reliable data solutions.

Market Expansion Potential Focusing on expanding awareness around their high-quality memory products in the gaming and mobile device sectors could unlock significant sales growth, especially as demand for portable and high-speed storage continues to rise.

Competitive Pricing Strategy Affordable pricing for high-capacity SSDs and microSD cards, such as the 960GB SSD at under £120, presents an opportunity to capture price-sensitive segments both retail and B2B, particularly when competing against larger players.