Market Focus Interact Marketing specializes in serving small businesses that often lack the time or resources to handle marketing internally, representing a significant opportunity to offer affordable, flexible marketing solutions tailored to this underserved sector.

Affordable Services With a clear emphasis on cost-effective marketing strategies, the company appeals to small business clients seeking high-quality promotional services without the high price tag, presenting potential upsell opportunities for additional or tiered service packages.

Growth Potential Given the company's focus on enhancing customer engagement, brand awareness, and loyalty, there is significant opportunity to expand package offerings that include new digital marketing channels such as social media management, content marketing, or local SEO.

Market Positioning Intermap Marketing operates within a competitive landscape with larger agencies, which indicates potential for differentiation through personalized service and niche targeting, making a compelling case for cross-sell and upsell tactics.

Technology Opportunities Although current technology stack details are limited, integrating advanced marketing tools and analytics could open new sales avenues focused on data-driven marketing solutions for small businesses seeking measurable results.