Private Dining Upsell Leverage Kil@wat and the lobby experience at CLEAR to pitch private dining and after hours events to corporate clients and wedding planners, turning dining and social programming into higher value group bookings.

MICE Partnerships Position InterContinental Milwaukee as a premier venue for meetings, incentives, conferences, and events by cultivating relationships with corporate travel managers, associations, and event organizers to secure ongoing group reservations.

Digital Marketing Improve online performance by optimizing the WordPress site and analytics setup, building targeted campaigns around experiential stays and Kil@wat dining, and enhancing event landing pages to capture leads and drive bookings.

Experiential Bundles Develop bundled stays that combine upscale accommodations with Kil@wat dining and lobby experiences to attract locals seeking staycations and visitors pursuing immersive Milwaukee experiences.

Competitive Differentiation Emphasize the distinctive blend of nightlife, zen relaxation, and business amenities to stand out against nearby rivals, informing pricing strategy, package design, and channel mix.