Growth Focus Interlock Equity is a growth-focused private equity firm partnering with knowledge-based middle-market companies, presenting a sales opportunity to offer value-added services that align with their strategic goals such as scaling infrastructure, go-to-market optimization, and talent management improvements.

Ops Enhancement With emphasis on strategic planning, scaling operations, and accretive acquisitions for exits, there is potential to pitch automation, data analytics, and ERP/CRM enhancements that accelerate portfolio company growth and operational efficiency.

Tech Footprint Their tech stack includes AWS, WordPress, Shopify, Webflow, and related tools, indicating openness to digital modernization, cloud tooling, and site performance improvements that can support portfolio-level marketing and e-commerce initiatives.

Investment Activity Recent and announced investments in Evolv Consulting and VeloSource, plus a historical partnership with Lovelytics, suggest active expansion into data-driven and AI-enabled services, presenting opportunities to offer data strategy, AI integration, and analytics solutions.

Market Positioning Operating in the mid-market with revenue in the tens of millions and potential growth via strategic acquisitions, cross-sell opportunities exist for specialized consulting, digital transformation, and talent management solutions across portfolio companies.