Strategic Expansion The company is actively expanding its global footprint with new store openings in London, Lagos, and Abuja, indicating opportunities to introduce complementary products or services tailored to these markets' preferences.

Technology Adoption Recent investments in a technology-driven flagship store featuring AI skin analysis and interactive experiences suggest an openness to innovative solutions, creating potential for selling advanced digital marketing tools or AR/VR experiences.

Market Positioning Operating in the natural and Ayurvedic skincare segment with competitors like Nourish Mantra and established brands, the company presents opportunities for premium, eco-friendly product offerings aligned with rising consumer demand for sustainable beauty.

Operational Changes The recent closure of a long-standing UK store and liquidation in New Zealand highlight the company's strategic restructuring, which could open avenues for consultancy, supply chain adjustments, or targeted marketing solutions to support their recovery efforts.

Market Trends Recent news underscores a focus on global presence and innovative retail experiences, signaling an ongoing shift toward omnichannel and experiential retail, providing opportunities for solutions that enhance customer engagement and digital integration.