Global Growth FIH is the world governing body for hockey with 140 member National Associations and an initiative to expand fan engagement through new broadcasting deals and ticketing launches, presenting opportunities to pitch regional partnerships, sponsorships, and digital content distribution.

Digital Commerce Recent efforts include launching FIH Live and Watch.Hockey and partnerships with Endeavor Streaming, indicating ongoing interest in monetizing digital platforms and OTT partnerships; sales opportunities exist in platform sponsorships, advertising packages, and regional streaming rights.

Sponsorship Potential Strategic partnerships with broadcasters and gear sponsors (e.g., Fikagear) suggest openness to education, equipment, and apparel collaborations; potential for tailored sponsorship programs around major events like the World Cup and Olympics-related ticketing campaigns.

Event Ecosystem Upcoming major events such as the LA28 Olympic tickets and the World Cup Belgium & Netherlands 2026 create cross-promotional and hospitality sales opportunities, including VIP experiences, sponsored activations, and ticketing partnerships with regional distributors.

Financial Footprint With revenue under $1M and a relatively lean organization (51-200 employees), there is room for scalable, high-ROI B2B solutions such as CRM-led outreach, regional licensing, and tiered sponsorship packages that align with growth while keeping costs efficient.