Experiential Learning Expansion With a diverse offering in rock and ice climbing, mountaineering, and backcountry skiing, IMCS has the opportunity to expand its instructional programs and specialty courses, appealing to both beginner and advanced outdoor enthusiasts seeking personalized outdoor experiences.

Gear Rental Opportunities IMCS's existing gear rental service within their outfitting partnership indicates potential for upselling premium outdoor equipment, accessories, and specialized technical gear to their loyal customer base, especially as interest in outdoor adventure grows.

Event Sponsorship Ties Organizing the Mount Washington Valley Ice Fest positions IMCS as a leader in outdoor events, presenting opportunities for sponsorship collaborations with outdoor brands, apparel companies, and equipment manufacturers aiming to target climbing and mountaineering enthusiasts.

Digital Engagement Growth The utilization of advanced web technologies and analytics tools suggests a focus on digital marketing; further investment in online advertising and targeted content could attract a broader customer segment, including tourists and seasonal visitors to North Conway.

Corporate & Group Markets Given their proximity to major outdoor recreation hubs, IMCS can explore corporate team-building programs and group adventure packages, expanding revenue streams and increasing brand exposure among corporate clients seeking outdoor experiential activities.