Broadcast & Sponsorship ISU operates 50+ annual events across speed skating and figure skating and is actively pursuing new partners to drive broadcasting, sponsorship and licensing through integrated rights packages. Strategic alliances, such as the Deloitte partnership, signal openness to large-scale commercial deals and multi-market opportunities.

Green Arena Solutions Sustainability efforts are a clear growth lever, including Green Ice initiatives and energy-focused arena conferences with industry partners. This creates sales opportunities for energy management, sustainable infrastructure, venue certifications and eco-friendly event services for ISU venues and host cities.

Digital Engagement The ISU tech stack (Facebook Pixel, Open Graph, Next.js) indicates readiness for data-driven marketing and fan engagement. Opportunities exist to offer analytics dashboards, advertising partnerships, CRM integration for national associations, streaming and content distribution enhancements, and sponsorship impact measurement.

Global Events With a global calendar of major championships and events, there are avenues for event management support, hospitality packages, ticketing and fan experience tech, travel partnerships, and regional sponsorship rights aligned with ISU Members and host cities.

Governance & Consulting ISU’s governance activity—upcoming congresses, leadership appointments and a major strategic partnership—creates demand for governance optimization, training, compliance solutions, and technology platforms for membership, officials management and rights commercialization.