Target Market Expansion Consider expanding into overseas markets where competitors like Bystronic Group and ESAB are already established with large revenues and employee bases. Focus on regions with a growing demand for water jet parts.

Positioning Strategy Develop a unique selling proposition to differentiate from competitors like OMAX Corporation and KMT Waterjet. Highlight IWP's specialized expertise in water jet parts to attract customers looking for specific solutions.

B2B Partnerships Explore collaboration opportunities with machinery manufacturing companies like Lincoln Electric, known for their global presence and significant revenue. Leverage partnerships to increase market reach and offer complementary products.

Digital Marketing Focus Boost online presence and e-commerce capabilities leveraging technologies like WooCommerce and WP Engine. Implement targeted digital marketing campaigns to reach a wider audience seeking water jet parts and related services.

Revenue Diversification Diversify revenue streams by offering value-added services such as maintenance, repair, and training in addition to core product sales. This approach can increase customer retention and create stable revenue channels.