SMB Market Focus Interplay primarily serves small to mid-sized organizations in the Puget Sound region, presenting an opportunity to expand their footprint within similarly sized organizations in adjacent regions that value personalized, human-centered IT support.

Specialized Industry Expertise With a focus on Architecture, Engineering, Construction, and Nonprofits, Interplay’s industry-specific knowledge positions them to cross-sell tailored cybersecurity, compliance, and managed IT solutions to other organizations within these sectors seeking reliable support.

Security & Compliance Demand Given their offerings in vulnerability management, MDR, and compliance standards like HIPAA and NIST, there is a sizable opportunity to upsell advanced security services to organizations handling sensitive data or seeking regulatory adherence.

Technology Stack Leverage Interplay’s use of reputable security and business tools such as Cisco, SonicWALL, and reCAPTCHA allows for targeted cross-selling of network security and threat detection solutions to current and prospective clients concerned with cybersecurity.

Growth-Oriented Services With strategic technology consulting aimed at growth, Interplay can position itself as a partner for digital transformation initiatives, helping organizations leverage technology for expansion, efficiency, and competitive advantage in a dynamic IT landscape.