Strong Irish footprint Leverage Intersport Elverys’ extensive nationwide presence (44 stores, 800 employees) and long-standing Irish ownership to propose localized marketing, store-level promotions, and regional partnerships that boost foot traffic and in-store conversions.

Sports partnerships Explore co-branded initiatives with Connacht Rugby and Macron Sports to drive exclusive product drops, fan gear bundles, and event activations that raise brand visibility and cross-sell premium apparel and equipment.

Digital expansion Capitalize on their online platform and connectivity upgrades by offering omni-channel solutions, e-commerce optimizations, loyalty programs, and data-driven remarketing to increase online sales and in-store pickup conversions.

Quality focus Position premium and authentic sporting goods with strong aftersales support and service options to upsell higher-margin equipment, customization services, and extended warranties for athletes and enthusiasts.

Growth potential Target expansion opportunities in key markets and international franchise considerations, while tailoring offerings to both casual sport shoppers and top athletes to widen addressable market and unit economics.