Security specialization Target enterprises in need of robust computer and network security solutions, leveraging Interstate Business Equipment's focused expertise to position as a trusted partner for secure infrastructure and threat mitigation.

Midmarket footprint With 11-50 employees and revenue in the $1M-$10M range, pursue growth opportunities with SMBs and midmarket players prioritizing affordable, scalable security offerings and managed services.

Regional focus Omaha-based operations suggest prioritizing local and regional accounts in Nebraska and surrounding Western markets to shorten sales cycles and build regional case studies.

Growth potential As a smaller firm in a high-demand security sector, pursue complementary solutions such as endpoint protection, threat detection, compliance tooling, and security consulting to expand footprint.

Competitive positioning Differentiate by highlighting agility, personalized service, and hands-on support that larger incumbents may struggle to provide, while aligning offerings with peer-level firms like Hyosung NA and Euronet in scalable security solutions.