Interviewing Service of America, Material+ Email Format

Market ResearchCalifornia, United States51-200 Employees

Interviewing Service of America, Material+, is a mid-sized market research firm based in Los Angeles, California, that provides real-time access to consumers through rapid-turn, high-impact, customized research projects. The company emphasizes in-house capabilities and a diverse set of research services to adapt to evolving market conditions and industry disruption. It has expanded its offerings by acquiring its qualitative division Q-insights, creating the online sample unit SoapBoxSample, and launching an insight community platform called icanmakeitbetter.

Its client base includes organizations seeking timely, actionable consumer insight across various industries, with a notable focus on cannabis through initiatives like The Green Time. In the market research landscape, the company positions itself as a provider of rapid, high-value studies supported by integrated capabilities. A recent development is a 2022 collaboration with Arcview Group, illustrating ongoing engagement in cannabis related research and investment ecosystems.

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