Niche Wellness Target health‑minded individuals seeking balance between healthy living and social enjoyment, positioning Intox-Detox as a premium supplement for reducing hangover effects and supporting post‑consumption recovery.

Founder Expertise Leverage Andrew Bennett’s authority as a nutrition and fitness author and researcher to open B2B partnerships with wellness influencers, gyms, and lifestyle brands for co‑marketing and product endorsements.

Direct-to-Consumer Focus Capitalize on an existing e‑commerce stack (Shopify, Klaviyo, AdRoll) to scale targeted campaigns, upsell bundles, and implement AVM/subscription models to improve customer lifetime value.

Seasonal Campaigns Expand on holiday marketing momentum with compliant, high‑impact promotions and cross‑channel activations, exploring collaborations with bars, events, and fitness studios to boost visibility and trial.

Funding and Growth Potential With revenue in the one‑to‑mid‑range and a lean team, there is opportunity to partner on distribution deals, white‑label opportunities, or white‑labeling supplements for co‑brands within the wellness and beverage sectors.