Market Size With a relatively small revenue range of up to 1 million dollars and a team of 11 to 50 employees, Investigative Associates operates in a niche segment of the security and investigations industry, indicating potential for tailored, high-value service offerings.

Growth Potential Comparing with larger competitors like FTI Consulting and Kroll, which have thousands of employees and billion-dollar revenues, there is an opportunity to offer scalable investigative technologies and specialized consulting services to support growth and expand capabilities.

Technology Usage The company's usage of common web and multimedia technologies suggests an emphasis on digital presence and online engagement, presenting opportunities for cybersecurity solutions and online investigative tools to enhance operational efficiency.

Geographic Expansion Located in Honolulu yet operating out of Winston-Salem, the company could explore expansion into broader geographic markets or niche sectors, leveraging regional expertise and digital marketing channels to attract new clients.

Competitive Positioning As a smaller, localized firm within a competitive landscape dominated by large firms, Investigative Associates can differentiate itself through personalized services, specialized investigative niches, and strategic partnerships to increase market share.