INVIDI Technologies Corporation Email Format
Software DevelopmentNew Jersey, United States201-500 Employees
INVIDI Technologies Corporation is a software development company headquartered in Princeton, New Jersey, founded in 2003, and employing between 201 and 500 people. The company develops advanced television advertising technologies that leverage household data matching to enable precise audience targeting while preserving viewer privacy. Its product suite includes INVIDI Conexus, which enables programmers to deliver addressable advertising across premium video distributor footprints, INVIDI Edge, a cross-platform solution for consistent delivery, and INVIDI Pulse, a sell-side solution for broadcasters and premium publishers. The technology aims to unite distributors, programmers, and data providers to enable advertisers to reach the right audiences whenever and wherever they are watching. Recent news indicates strategic developments, including reports that DirecTVbundles acquired INVIDI in January 2025 with subsequent reports of a majority stake, along with partnerships with Enghouse Networks, igolgi, Thaicom, DEN Networks, and Tata Sky.